Recapture the magic in your video business again.



Supercharge your video production agency!
Skills Series  |  Growth Academy  |  Business Boss Advice




Attract Amazing Clients


Sell With Confidence


Lead a Successful Company

Does your video production company feel too much like an expensive hobby?

Sure, you can buy the gear. But can you consistently turn a profit?


Is cashflow a constant source of stress?


Is pricing a project correctly a mystery?


Does scope creep eat away your profits?


Are you working tirelessly but don’t have enough to show for it?

Take Back Control of your Business and Create One You’ll Love

Unlock dozens of mindset shifts, time-saving templates, and profit-protecting tools that will help your video production company fire on all cylinders.

ProTect Your Profit

Make a profit on every project you complete with tools to price your project, down to the cost of each finished minute.

Attract and Manage Amazing Clients

Are you seen as an order taker or an expert practitioner? Stay in charge with these techniques.


Eliminate confusion and guesswork with production workflows that help you easily and efficiently execute every project.

Own Your Business Dashboard

Do you know where your revenue will be 3 months from now? Create accurate projections and monitor your business health like a boss.

Video Business Boss offers you all of the expert guidance, systems, and processes you need to make your recapture the fun and profit in your agency.

Unlock dozens of time-saving templates, customizable checklists, and the profit-protecting tools you’ve been craving.

Running a Video Business is Hard

I know, I’ve been there. Sure, you can find tons of info about 3-point lighting. There are hours of editing tutorials on YouTube and entire conferences show off the latest production gear.

But ask someone how to price for profit, keep clients accountable, or work well with freelancers and, well… proven advice becomes hard to find.

That’s why I took almost 20 years of hard-won knowledge running a successful video production company business and poured it all into services for the Video Business Boss.

Now you can install the systems that let your business fire on all cylinders. You’ll get just as excited by your profit sheet as you are about that new DSLR lens.

How it Works

It’s time to take control of your business like never before.


Compare our Solutions

You can get business-building guidance in four key ways, from a very cost-effective DIY platform to my one-on-one Fractional Chief Growth Officer service.


Create What You Love

Now you can install the systems that let your business fire on all cylinders. You’ll get just as excited by your profit sheet as you are about that new DSLR lens.


Grow your business

Crush your confusion and build your video production business with confidence. Take on all of the work you want to do and none of the work you don’t.

Learn how to land new video production clients, detangle the project management mess, and get the tools that will help your video agency flourish.

Before, I had no idea how to price a project so that it actually made money. If it had not been for Whitney’s expertise and guidance I would be working for somebody else right now. Instead, I’m setting my own schedule and working on projects that excite me. 

Ben Trawick

Owner/DP, Braveo Studios, MD

We were bordering on “do we close shop?” territory and needed help. Whitney detangled our post-pandemic, survival mode, trauma bonded mess. Now, we’re not a zombie style walking dead company. We’re thriving.

Anna Boyter

Owner and CEO, Bear Hands Media, TX

Whitney’s guidance has us excited about growing our business. For the first time ever, I have next quarter’s revenue under contract weeks before it starts. The investment value far exceeds the cost.

Andy VanHook

Managing Partner, Appeal Production, VA

It’s tough to read the label
when you’re inside the bottle.

I started a video marketing agency in 2004, BEFORE YouTube existed. Then I promptly made all the costly business mistakes you can think of.

The business felt more like a really expensive hobby because:
  • I struggled to find the right clients, so I took whatever came along (including a funeral service – ugh!)
  • I didn’t understand how to estimate projects properly and took a bath on too many projects.
  • When I did get money, I failed to set enough aside for slow times so I was always stressing.
I let Clients (and a few staff) walk all over me because:
  • I failed to set boundaries
  • I didn’t have documentation in place to clarify expectations
  • My contracts were weak
  • I put everyone else’s needs before my own
I let the stress build for far too long because:
  • “Something else” always demanded my time and attention.
  • I stubbornly thought I could figure it out by myself.
  • I didn’t know anyone I could ask for advice specific to running a video production business.

I’ve been there. That’s why I know how valuable the right tools and the right people on the outside can be.

Your frustrations probably aren’t being caused by a lack of talent.

The obstacles in your way are a lack of process, confusion over pricing, unrealized growth… all things I want to help you with.


Free Business Building Mini-Bundle

Get 7 must-have templates to make your life easier today!

You’ll also continue to receive tips and guidance to grow your agency!

Download seven must-have templates that you can immediately use to recapture the magic, including:

  • Build credibility with powerful testimonials [3-part framework]
  • Estimating with confidence
  • Video proposals made simple [1-page structure]
  • Coordinating talent [casting tool]
  • Write compelling scripts the fast and easy way [template]
I want my Business Building Mini-Bundle?

We'll email you 7 must-have tools to help you build your video business.