Grow a video business that’s bigger than you.

Business Training  |  Group Academy  |  1:1 Guidance 


Attract Amazing Clients


Sell With Confidence


Lead a Successful Company

Does your video production company feel too much like an expensive hobby?


Are you working tirelessly but don’t have enough to show for it?


Do you struggle to get quality work done through other people?


Is making payroll a constant source of stress?


Is pricing a project correctly a mystery?


Does scope creep eat away your profits?

Wouldn’t you rather lead from the front than always “eat last”?

Unlock dozens of mindset shifts and profit-protecting tools so your video production company works for you.

ProTect Your Profit

Make a profit on every project you complete with tools to price your project, down to the cost of each finished minute.

Attract and Manage Amazing Clients

Are you seen as an order taker or an expert practitioner? Stay in charge with these techniques.


Eliminate confusion and guesswork with production workflows that help you easily and efficiently execute every project.

Own Your Business Dashboard

Do you know where your revenue will be 3 months from now? Create accurate projections and monitor your business health like a boss.

Making videos is fun.
Growing a video business is challenging.

I know, I’ve been there. Sure, you can find tons of info about 3-point lighting. There are hours of editing tutorials on YouTube and entire conferences show off the latest production gear.

But ask someone how to price for profit, keep clients accountable, or work well with freelancers and, well… proven advice becomes hard to find.

That’s why I took almost 20 years of hard-won knowledge running a successful video production company business and poured it all into services for the Video Business Boss.

Now you can install the systems that let your business fire on all cylinders. You’ll get just as excited by your profit sheet as you are about that new DSLR lens.

Unlock dozens of the time-saving templates and profit-protecting tools you’ve been craving, including:

  • project estimation calculators
  • sample contracts
  • winning proposal structures
  • sales enablement checklists
  • proven marketing frameworks

Video Business Boss offers you all of the expert guidance, systems, and processes you need to grow your agency AND do more of what you love.


How It Works

It’s time to confidently build your video production business!

Unlock insights and tools built BY a video professional FOR video professionals.


Discover what film school didn't teach you

Get the business-building guidance you’ve been missing!

Our no-shame zone is the perfect place to ask questions and instantly get pointed to a proven framework, template, or tool.



Install the systems that will have your video business firing on all cylinders.

From marketing and sales frameworks to workflow and contractor templates, you’ll have exactly what you need to increase profit on your very next project.

You’ll get just as excited by your P&L as you are about that new DSLR. 😉


Do more of what you love

Take on all of the work you want to do and none of the work you don’t.

Your clients will see you more as the expert producer than the hired vendor. Your team will always know what success looks like and how you’ll lead them there. 

And you’ll get to do more of what you love.

Learn how to land new video production clients, detangle the project management mess, and get the tools that will help your video agency flourish.

Before, I had no idea how to price a project so that it actually made money. If it had not been for Whitney’s expertise and guidance I would be working for somebody else right now. Instead, I’m setting my own schedule and working on projects that excite me. 

Ben Trawick

Owner/DP, Braveo Studios, MD

We were bordering on “do we close shop?” territory and needed help. Whitney detangled our post-pandemic, survival mode, trauma bonded mess. Now, we’re not a zombie style walking dead company. We’re thriving.

Anna Boyter

Owner and CEO, Bear Hands Media, TX

Whitney’s guidance has us excited about growing our business. For the first time ever, I have next quarter’s revenue under contract weeks before it starts. The investment value far exceeds the cost.

Andy VanHook

Managing Partner, Appeal Production, VA

It’s tough to read the label
when you’re inside the bottle.

I started a video marketing agency in 2004, BEFORE YouTube existed. Then I promptly made all the costly business mistakes you can think of.

The business felt more like a really expensive hobby because:
  • I struggled to find the right clients, so I took whatever came along (including a funeral service – ugh!)
  • I didn’t understand how to estimate projects properly and took a bath on too many projects.
  • When I did get money, I failed to set enough aside for slow times so I was always stressing.
I let Clients (and a few staff) walk all over me because:
  • I failed to set boundaries
  • I didn’t have documentation in place to clarify expectations
  • My contracts were weak
  • I put everyone else’s needs before my own
I let the stress build for far too long because:
  • “Something else” always demanded my time and attention.
  • I stubbornly thought I could figure it out by myself.
  • I didn’t know anyone I could ask for advice specific to running a video production business.

I’ve been there. That’s why I know how valuable the right tools and the right people on the outside can be.

Your frustrations probably aren’t being caused by a lack of talent.

More likely, the obstacles in your way include no clear sales process, relying too much on referrals, confusion over pricing, a poorly defined production flow, and struggles with managing the clients you have.

I can help you bring all of that into focus, so you can grow a business that’s bigger than you and get back to doing more of what you love.


Free Video Business Building Mini-Bundle

Instantly get 7 must-have templates to make your video agency business life easier!


The download bundle includes:

  • Build credibility with powerful testimonials [3-part framework]
  • Estimating video projects with confidence [guidance checklist]
  • Video proposals made simple [1-page structure]
  • Coordinating video talent [casting tool]
  • Write compelling video scripts the fast and easy way [template]

You’ll also continue to receive exclusive tips and guidance to grow your agency.